One of them used to be a teacher, the other worked with children’s television. Now they are both 3D designers at Nagelld.
By: Ove Sjøstrøm and Fremsnakk Media
– This is where we work, says Svanhild Sæverås, 3D designer at Nagelld.
Together with her colleague Birthe Bergh Eide, she is in full swing at the company’s premises in Frekhaug, Meland, outside Bergen - on the Norwegian west coast.
They are working on various 3D projects that need to be finished.
Their colleagues, René Haugsbakk and Robin Viken, both of whom have a Bachelor’s degree in 3D design, are out visiting customers.
In one of the workrooms we can see several powerful computers.
This is where we create background scenes, animations, camera movements and lighting – all using the professional software, 3D Studio Max.
– We spend many hours here before we are completely happy with our work. And we are not satisfied until the customer is satisfied, says Sæverås.
Teacher, designer and animator
The route to 3D design was different for the two colleagues.
– I have a bachelor’s degree in 3D animation from Noroff, with one year studying «Creative Digital Media» in Middlesbrough, England, says Eide.
Birth Eide, Nagelld 3D visualiation and animation
She worked for a while as an animator for the figures in the popular children’s television series «City of Friends» («Vennebyen»). She is originally from Vågsøy, now living in Åsane, Bergen.
The 27-year-old started work at Nagelld in April and is already very happy in her job.
Her colleague Sæverås is a trained teacher from Meland who taught for 15 years before she changed field and became a full-time 3D designer.
– I learned 3D from my partner while I was working as a teacher. The idea was to use it in the classroom, where I wanted to make 3D Viking villages and demonstrate the structure of molecules in science lessons.
Birthe Eide og Svanhild Sæverås, Nagelld - 3D visualisation and animation
– It was time-consuming, but I made some small animations that the pupils found educational, she says.
That is also what the customers of Nagelld think. The animations are educational and show how ideas can look in reality. Some people are quite taken aback when they see the finished animations:
– Is this 3D? It looks so real! We often hear that from our customers, says Sæverås.
– It is fun to receive that kind of feedback.
From storyboard to animation
Nagelld produces animations for small and big customers, and maintains a continuous dialogue with its customers.
– We receive feedback from our customers along the way, and we are not finished until the customer is satisfied, says Eide, adding:
– It is important to have a good dialogue. This is a step-by-step process. It is better to involve customers throughout the process, rather than making an entire film without external involvement.
– The process always starts with a customer consultation. The customer can present just an idea, or a complete set of drawings for a specific project. After that we make a storyboard. There is always a message to be delivered. Our job is basically to tell the story, she explains.
The difference is that it is done on a computer.
– Is there anything special the customers should think about before they contact you?
– Not really. If you have a concrete project, or a good idea for a product, you should get in touch. There is almost nothing that cannot be modelled in 3D.
We are flexible
Working as a 3D designer at Nagelld can be busy at times.
– It is a busy workplace, but with good planning it works out fine. You never feel you have to compromise yourself, says Eide.
– Do you do a lot of teamwork?
– Whether we work as a team or individually will depend on the task at hand. If I am working on promotional activities such as brochures or customer magazines, I prefer to work alone, says Sæverås.
– However, if we are making a film with big background scenes it is best to have a team in place. There is a lot to remember, but the bottom line is basically good skills and a positive working environment. In general, a good working environment produces good results, she concludes.
A blog about 3d visualisation and customer applications
Ove Sjøstrøm and Fremsnakk Media
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