Tougher times require restructuring and new products. Nagelld can help you to bring your ideas alive – in 3D.
By: Ove Sjøstrøm and Fremsnakk Media
The 3D designers at Nagelld in Frekhaug, Meland, outside Bergen, are busy. There is an oil trade fair in Stavanger. Computers, hard disks and screens are being prepared for transport.
– There are a lot of trade fairs in August. It is important that we are present where our customers are. The autumn is always a hectic period for us, says Helge Bjordal, Chairman of the Board and Managing Director of Nagelld, while he packs another computer.
The small company with five employees carries out 3D modelling for small and big projects, and it ensures that ideas for new products that are not yet in production are brought to life.
Companies undergoing restructuring
38 000 oil jobs have disappeared over the course of two years, according to a recent overview from DNB Markets. A recession often necessitates restructuring, and luckily the sense of optimism is not dead. Optimism is sprouting and growing in many branches, including in the oil-related industry. New solutions and products need to be marketed.
We saw the need for companies and entrepreneurs to have something concrete to show during the planning of new products and projects.
– Many of our customers show our 3D models and animations to potential investors. We supply excellent quality visualisation and animations, says Bjordal.
Realistic and tangible
Nagelld has produced many models of small and big projects on land and at sea; a new product, an industrial park, a new airport, a new shop, a new ship, a building, a machine. There are no limits for what can be made into a 3D model and animated film in order to demonstrate to the outside world what one is doing.
The company’s 3D designers work in 3D Studio Max, a powerful software tool that that can present most things in a realistic manner.
Shipping and other maritime services are close to Bjordal’s heart. With a background as head of the marketing department for the Framo Group, he understands what the customers in this branch are looking for.
– They save a lot of time by not having to explain the technical details that need to be in place in order for the models to be as realistic as possible, he says.
- It is also important for us and for many of our customers that we produce everything in Norway.
We are close to the market, have full control over the production process at all times – and do not need to spend time co-ordinating suppliers in low-cost countries. As we see it, this kind of scenario can lose as much as it gains, or more.
It is also important for us and for many of our customers that we produce everything in Norway.
One of the co-owners of Nagelld is Rolf Mork-Knudsen. He also runs the company «Annerledeslandet» that focuses primarily on promotional activities and marketing. Both companies work in close co-operation with their customers.
– Together with Rolf we deliver a full package to our customers. We have our expertise within 3D design, while Rolf has his marketing strategies and operational experience from various industries, in particular aquaculture.
Bjordal emphasises that the customers do not necessarily ask for everything Nagelld can offer.
– We always listen to the customer’s wishes. If the customer only wants a film or animation, we limit the project to just that, says Bjordal.
Small and big customers
Everyone is welcome to approach Nagelld with ideas and projects.
– Is it expensive to have a 3D animation made?
– I’m glad you asked that question. No, it doesn’t actually have to be very expensive. When I tell people what I do, there are many who think our services must be extremely expensive. It depends what the customer wants.
– Who comes to you?
– That is what is so great. On the one hand we have large industrial actors who ask us for animated 3D models of ships and factories.
I’m glad you asked that question. No, it doesn’t actually have to be very expensive. When I tell people what I do, there are many who think our services are extremely expensive.
– But we are also contacted by small entrepreneurial companies; often one-person companies with a good idea. It is always a pleasure to help the small companies. They have an “underdog” status, and if one of our virtual models can help them to get their business off the ground, it is a feather in our hat.
Used to show investors
A dynamic 3D model of a new product will often be part of the presentation given to potential investors. The idea is on the drawing board, and perhaps the financing is in place.
– But what should the customer think about before contacting Nagelld?
– 3D visualisations can be used in all contexts; both internally in the companies and out towards customers.
We have a very low threshold. Some people come to us and think aloud, some have scribbled notes on a napkin, while others turn up with a complete set of scale drawings, says Bjordal and makes a final remark:
– What the customer should think about is not how much it costs to use us, but how much it can cost not to use us.
The impossible possible
Aquaculture/ fisheries >>
Shipping/ maritime >>
Technical industry >>
The impossible possible >>